Based on Nicholas Kristof and Sheryl WuDunn’s 2010 bestseller Half the Sky, the Half the Sky Movement conducted a multi-million dollar intervention to promote gender equality in India and Kenya through the use of media. Through a documentary film, educational videos, discussion groups, and mobile games, the project sought to change attitudes and behaviors regarding gender norms. CGCS was hired to consult on project design and to conduct monitoring and evaluation of the project. I led this effort.
The report illustrates, among other things, that discussion groups coupled with short videos were a particularly useful mechanism for promoting discussion of gender equality in two communities in Kenya and India.
The report can be found here.